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Established in Istanbul in 1991, our jeans are an expression of over 30 years of experience mastering fabrics, washes and the newest denim technology
We are creating ecofriendly denim that uses less energy, water, and chemicals, and is made with sustainable materials, driving denim innovation in the industry.
Waist: Measure around the smallest part of your waist, generally just below your ribcage and above your belly button.
Hip: Measure around the widest part of your hips, generally below your hip bone and at the top of your legs.
Inseam: Measure from your crotch down your leg to where you would like the hem of the jeans to end on your leg.