Once labelled, ‘The Queen of The Hoop’, Jenny Bird is Canada’s leading fashion jewelry designer. Her contemporary pieces marry creativity with a bold, fearless spirit, catching the eye of many Hollywood celebrities, stylists and influential people around the world, from Michelle Williams to Kylie Jenner, Selena Gomez to Mindy Kaling. Her designs are striking yet wearable and are designed to be worn for years to come.

Jenny is a self-taught designer who is passionate about growing a female-led business, which has seen explosive growth since the brand’s inception in 2008. As a multi-disciplinary creative, Bird initially started her label with handbags, and then expanded into jewelry in 2010, which quickly proved to be her passion. Her pieces—which often command captivated followings —are now available in leading fashion retailers worldwide, from Nordstrom to Revolve, Indigo and Harvey Nichols.

Though her hoops are unforgettable, she’s also gained notoriety with her custom chains, innovative earring silhouettes and anklets. Her approach to each season is driven by the love of fashion and looking modern with her inherent understanding of ‘what’s cool’, while also making sure the pieces are luxurious and will have longevity. Each design is thoughtfully executed with technical details like custom hinges and clasps. As she continues to evolve her eponymous JENNY BIRD brand, her design objective remains the same: to create modern essentials that are thoughtfully constructed and meant to be worn by everyone.