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Princess Goes Hollywood

Princess Goes Hollywood was founded in 2006 out of CEO Christian Gehrig's enthusiasm for high quality cashmere fashion. Together with their creative team, he manages to design innovative and imaginative fashion creations with their own unique character every season. In no time at all they have managed to establish themselves on the market as an international label. Even today, the team still works in the small Swiss village of Hägendorf surrounded by nature. The necessary creativity and professionalism for the collections, for which only the finest cashmere, cashmere blends and Italian yarns are used, are created here from the peace and quiet.

Originally a knitwear collection, Princess Goes Hollywood has gradually evolved into a collection with a wide selection of T-shirts, sweatshirts, blouses & tunics, dresses & skirts, trousers, jackets and accessories. Four collections are released annually: One pre- and one main collection each in summer and winter. Experimental material mixes, embroideries by hand and precious appliqués combine with playful prints to create collections with unmistakable identity and subtle glamour. Every piece of clothing is created with great attention to detail and perfectionist quality standards. Long-lasting quality and natural materials are our top priority.

The Princess Goes Hollywood trademark is the frog that likes to be found in the collections and always awakens desire.

Selling points of our Princess Goes Hollywood collections
Let's be honest: What’s more fun than discovering new trends and styles? Exactly - nothing! Whether elegant or casual, the Princess Goes Hollywood collection has something to offer for every taste. Trousers, shirts, jackets, accessories in all colours, shapes and sizes - with us, women who have an interest in fashion as well as the very fashion-conscious will find what they are looking for. Don’t hesitate and go on a small (or even bigger) shopping spree.